How do you stop shoppers in their tracks on Oxford Street? Our latest stunt for The Plaza shopping centre takes its cue from the building work on Oxford Street east for the Crossrail network.

Armed with leaflets promoting special offers and incentives at The Plaza, and supported by social media, the builders took to the streets on 18, 20 and 22 May 2010.

Commented Jenne Gruner, sales and marketing manager at The Plaza’s Virgin Active health club: “a truly arresting stunt that literally had people stopping outside The Plaza in jaw-dropping amazement.”