Figures available today show reveal that Grappa increased footfall at The Victoria shopping centre in Southend on Sea, Essex by an average of 2% across eight weeks during summer 2009 and by 14% over eight weeks across November–December 2009. Both sets of figures significantly buck the national trend.

Using targeted advertising, digital and social media to engage shoppers with retailers, as well as events to increase dwell time, the campaign also helped drive up car park usage by 10%. The campaign is also credited with helping The Victoria let approximately 50,000 square feet of retail to eight new tenants in 2009.

Campaign highlights include:

·         High impact events programme at key trading periods

·         Creative advertising campaign and cost-effective media strategy

·         Revamp and re-launch of The Victoria website

·         Creation of social media assets for the centre

·         Partnerships with theatre, education and community groups