Grappa works with landlords, investors and agents to maximise the value of their retail and leisure schemes.

We are a creative agency that understands the commercial imperatives of property managers and their tenants, developing strategies and campaigns that powerfully engage the audiences of both.

The challenges we help clients face are multi-dimensional and varied. In the current economic climate this means helping to protect consumer footfall, prolong visitor dwell time and proactively support tenants’ trading.

No less demanding are client instructions to re-position schemes, attract new customers without alienating loyal visitors, or to reach out and significantly improve their relationships with local communities. Such opportunities are what we thrive on.

Typically we work as a bridge between asset and portfolio management and client marketing teams. We use our knowledge and experience, as well as research and cultural insight, to identify action gaps and opportunities where communication can be best focused to change audience behaviour, attitudes or both.

We are solutions-neutral. That means when it comes to devising and implementing a strategy that we use the most imaginative and relevant approaches, based on resources, budgets and timeframes to achieve our clients’ goals.

Every programme that we develop is designed to be measured against clearly defined KPIs. Where benchmarking is used, clients will almost certainly obtain very useful metrics to integrate into their business planning cycle. As a result, measurement is not simply a way for us to demonstrate effectiveness (vitally important though this is), but also to add further value to our clients.

In the last six years, we have established a client base comprising many leading UK and international companies in the retail and leisure sectors - and played significant roles in improving and protecting the value of their property investments.

Our innovative approach has also been recognised by industry peers by numerous awards, including three BCSC Purple Apple Awards for three different clients over a three-year period.

Please contact Michael Saxton for comprehensive information about our services.