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	<title>grappa</title>
	<link>http://www.grappa.co.uk</link>
	<description>PR &#38; Communications agency</description>
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		<title>Grappa creates The Mall Penguin Parade</title>
		<description>
Visitors to The Mall Ilford might be mistaken for thinking they’ve taken a detour to the South Pole when they come face to face with The Mall Penguins created by three local Ilford primary schools to celebrate Christmas.
Pupils from Highlands Primary, Uphall Primary and Woodlands Junior School worked with a ...</description>
		<link>http://www.grappa.co.uk/case-studies/grappa-creates-the-mall-penguin-parade/</link>
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		<title>Presents stolen by thieves, but Beaumont brings some cheer</title>
		<description>
BBC East Midlands TV reported on Jennifer, a disabled woman from the Beaumont Leys area of Leicester who had been burgled. The thieves stole sentimental jewellery, all manner of valuable household items, as well all her Christmas presents. The woman lives with her thirteen year old daughter, who is also ...</description>
		<link>http://www.grappa.co.uk/case-studies/public-relations/presents-stolen-by-thieves-but-beaumont-brings-some-cheer/</link>
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		<title>You&#8217;ll love The Victoria this Christmas</title>
		<description>We have masterminded The Victoria's biggest investment in Christmas promotions and events to increase footfall and boost dwell time at the shopping centre in Southend, which has undergone a massive transformation thanks to a £20 million plus revamp by developer Delamere Estates.

This integrated campaign represents a key part of our ...</description>
		<link>http://www.grappa.co.uk/case-studies/creative/youll-love-the-victoria-this-christmas/</link>
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		<title>The Mall&#8217;s got Christmas wrapped up</title>
		<description>Our third creative campaign in as many months for The Mall uses specially commissioned illustration to evoke the Ilford centre's strong fashion and lifestyle credentials.

Using The Mall's brand guidelines, the result is a stylish Christmas campaign aimed at 18-35 year olds that started running in November in local media such as ...</description>
		<link>http://www.grappa.co.uk/case-studies/the-malls-got-christmas-all-wrapped-up/</link>
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		<title>&#8216;Tis the season to be jolly</title>
		<description>To inject freshness into a tried and trusted Christmas experience - Santa's Grotto, Stratford Centre is rewarding lucky vistors with free visits and on-the-spot cash prizes.



Our creative campaign is running across outdoor, press and online throughout December to drive footfall. Click here to view online creative. </description>
		<link>http://www.grappa.co.uk/case-studies/creative/tis-the-season-to-be-jolly/</link>
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		<title>West 12 London</title>
		<description>Grappa developed a CSR programme to help West 12 shopping centre foster relations with the community to the north of the shopping centre. We initiated a three-year programme between West 12 and Phoenix High School, which serves over 1000 pupils living in one of the most hard-pressed parts of the borough.
The ...</description>
		<link>http://www.grappa.co.uk/case-studies/west-12-london/</link>
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		<title>Launching a new online museum brand</title>
		<description>
The National Museum of Science and Industry (NMSI), which combines the Science Museum, National Railway Museum and Museum of Photography, Film and Television brought together its collections and artefacts to create a vast online resource - www.ingenious.org.uk. Grappa’s task was to launch the new site in the media and raise ...</description>
		<link>http://www.grappa.co.uk/case-studies/public-relations/launching-a-new-online-museum-brand/</link>
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		<title>Dubai: can it shake off its unsustainable image?</title>
		<description>
It’s late November and 36 degrees outside, yet yards away, kids are skiing and throwing snowballs. I am in Dubai, to be precise The Mall of the Emirates, the city’s largest shopping centre, and if rumour is to be believed, can be seen glowing from space.
 The reputation of Dubai is ...</description>
		<link>http://www.grappa.co.uk/articles/dubai-can-it-shake-off-its-unsustainable-image/</link>
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		<title>The Mela at The Mall</title>
		<description>East London born Hindi/Urdu/R&#38;B fusion act Shekie and Sham headlined The Mela at The Mall, a Bollywood meets traditional Indian market day that took place at The Mall, Ilford organised and promoted by Grappa on Saturday 8th November.
The Mela featured a rich variety of entertainment. Henna artist Joshiv, whose clients range ...</description>
		<link>http://www.grappa.co.uk/case-studies/the-mela-at-the-mall/</link>
			</item>
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		<title>White Young Green</title>
		<description>WYG is an international multi-disciplinary consultant to the built, natural and social environment with over 3000 staff providing a comprehensive range of services to a clients in the public and private sectors. 

Over a four year period Grappa increased the press coverage and contact base for one of its largest ...</description>
		<link>http://www.grappa.co.uk/case-studies/white-young-green/</link>
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