<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>grappa</title>
	<link>http://www.grappa.co.uk</link>
	<description>PR &#38; Communications agency</description>
	<lastBuildDate>Sat, 28 Apr 2012 17:31:11 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.1.3" -->

	<item>
		<title>New digital campaign for The Plaza</title>
		<description><![CDATA[Collecting data is one thing, using it intelligently is another. Having increased the qualified subscribers to The Plaza&#8217;s regular monthly e-newsletter by 75% through a series of campaigns on Facebook, we overhauled the Mailchimp process, an integration into The Plaza website as well as revamped the design and content of the e-newsletter. Bounce rates fell by 65%, while Open [...]]]></description>
		<link>http://www.grappa.co.uk/uncategorized/new-digital-campaign-for-the-plaza/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-digital-campaign-for-the-plaza</link>
			</item>
	<item>
		<title>Yeo celebrates 10th Birthday</title>
		<description><![CDATA[Yeo Leisure Park marked the tenth anniversary of its opening in Yeovil with a free fun-day organised and promoted by Grappa on Thursday 12 April 2012. The day consisted of a variety of attractions and challenges, from the invasion of the Daleks, to a fun run in aid of St Margaret&#8217;s Hospice and a VIP [...]]]></description>
		<link>http://www.grappa.co.uk/uncategorized/yeo-celebrates-10th-birthday/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yeo-celebrates-10th-birthday</link>
			</item>
	<item>
		<title>Bricks and Clicks</title>
		<description><![CDATA[Price comparison retailing is being launched by Land Securities, the UK’s leading owners of shopping centres. The developer is adding Google Product search to the websites of its malls, following a successful trial at its White Rose centre in Leeds. With the centre hosting a Fashion Week over Easter, I searched for ‘chinos’. The search returned 1581 [...]]]></description>
		<link>http://www.grappa.co.uk/uncategorized/bricks-and-clicks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bricks-and-clicks</link>
			</item>
	<item>
		<title>Boycott Braehead</title>
		<description><![CDATA[Chris White, 45, set up a Facebook campaign calling on people to boycott Braehead after claiming he was approached by a security guard at the mall in Renfrew for taking images on his mobile phone of his four-year-old daughter Hazel eating ice-cream. His campaign lasted four days and attracted 25,000 supporters on Facebook. Mr White brought [...]]]></description>
		<link>http://www.grappa.co.uk/uncategorized/boycott-braehead/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=boycott-braehead</link>
			</item>
	<item>
		<title>Grappa launches Facebook Fifty Survey</title>
		<description><![CDATA[We have devised a metric that enables shopping centres and leisure schemes to determine the effectiveness of their Facebook marketing. The metric uses the square footage of the scheme to establish a median baseline for Fan numbers. It enables any scheme to determine its optimal number of Fans based on a metric of 1 sq [...]]]></description>
		<link>http://www.grappa.co.uk/articles/grappa-launches-facebook-fifty-survey/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=grappa-launches-facebook-fifty-survey</link>
			</item>
</channel>
</rss>

