http://www.grappa.co.uk PR & Communications agency Wed, 20 Jan 2010 12:50:38 +0000 http://backend.userland.com/rss092 en The Mall made a whole load of new Friends around The Mela, an Asian-inspired experience aimed at young adults in the catchment, and enjoyed not only the 4th best day’s footfall of 2009, but helped propel sales at anchor store Debenhams, and a host of participating independents. In November 2008 Grappa ... http://www.grappa.co.uk/uncategorized/facebook-campaign-earns-new-friends-for-the-mall/ Figures available today show reveal that Grappa increased footfall at The Victoria shopping centre in Southend on Sea, Essex by an average of 2% across eight weeks during summer 2009 and by 14% over eight weeks across November–December 2009. Both sets of figures significantly buck the national trend.   Using targeted advertising, ... http://www.grappa.co.uk/uncategorized/grappa-delivers-quality-footfall-increases-at-the-victoria/ The Brewery commissioned Grappa to develop a CSR programme to engage youths living and working in Romford (Essex). With its offer of of cinema, bowling, bars, restaurants and shopping, The Brewery is naturally attractive to young people. Even though instances of real trouble are rare, their loitering presence can be unsettling for ... http://www.grappa.co.uk/case-studies/the-brewery/ Grappa developed a CSR programme to help West 12 shopping centre foster relations with the community to the north of the shopping centre. We initiated a three-year programme between West 12 and Phoenix High School, which serves over 1000 pupils living in one of the most hard-pressed parts of the borough. The ... http://www.grappa.co.uk/case-studies/west-12-london/ From scratch, we created  a global media story that put Windsor Royal Shopping on the front page, catapulted footfall by 18% and earned Grappa ‘Best PR Campaign' award at the BCSC Purple Apples and PR Week Consumer Campaign of the Week. With the royal wedding in Windsor, Grappa was briefed by ... http://www.grappa.co.uk/case-studies/windsor-royal-shopping/ There are more than 22,000 students attending University College London, located in the primary catchment of The Plaza. We created a series of exclusive deals, which they could activate by presenting a Plaza loyalty card in store. Boasting fantastic offers and promotions, we marketed the initiative through striking creative, print ... http://www.grappa.co.uk/case-studies/experiential-marketing/plaza-campaign-results-in-10-footfall-increase/ We have worked with Land Securities for many years, primarily as the outsourced marketing and communications agency for its London portfolio. Our experience includes the major urban centres in Stratford, east London; Lewisham in south London; and West 12 in Hmmersmith & Fulham. Little Shoppers Stay Safe is a nationwide child ... http://www.grappa.co.uk/case-studies/land-securities-2/ Rocola are stylish shirts with a difference, a unique fabric technology makes them resistant to water based stains and iron free.  Our brief was to generate positive brand awareness and drive retail sales. To create standout we commissioned an unusual and striking press pack - a shirt box containing a crisp ... http://www.grappa.co.uk/case-studies/rocola-shirts/ Inner London Group is at the forefront of building residential homes in greater London aimed at key workers: healthcare professionals, the fire and police services. The developer selected Grappa to co-ordinate all the stakeholders involved in the construction of its largest key worker development behind a press and VIP launch, and ... http://www.grappa.co.uk/case-studies/inner-london-group/ Hawkshead makes good quality, affordable outdoor clothing. After a ten-year period when the brand had passed through the hands of several large retailers, the new owners took Hawkshead back to its roots - the Lake District. Our campaign created an authentic connection to the Lakes by building relationships between Hawkshead and ... http://www.grappa.co.uk/case-studies/hawkshead/