The Mall made a whole load of new Friends around The Mela, an Asian-inspired experience aimed at young adults in the catchment, and enjoyed not only the 4th best day’s footfall of 2009, but helped propel sales at anchor store Debenhams, and a host of participating independents.
In November 2008 Grappa created and organised The Mela [...]

Figures available today show reveal that Grappa increased footfall at The Victoria shopping centre in Southend on Sea, Essex by an average of 2% across eight weeks during summer 2009 and by 14% over eight weeks across November–December 2009. Both sets of figures significantly buck the national trend.
 
Using targeted advertising, digital and social media to [...]