How do you stop shoppers in their tracks on Oxford Street? Our latest stunt for The Plaza shopping centre takes its cue from the building work on Oxford Street east for the Crossrail network.

Armed with leaflets promoting special offers and incentives at The Plaza, and supported by social media, the builders took to the streets on [...]

The Mall Ilford tasked us with increasing quality footfall among 18-25 year olds.
We created The Mela at The Mall, a day-long Asian-inspired festival featuring live music performances by leading British Asian artists, Bollywood dance and beauty makeovers alongside Asian fashion. This would draw in the audience, encourage 18-25s to reappraise the retail and catering offer, [...]

Figures available today show reveal that Grappa increased footfall at The Victoria shopping centre in Southend on Sea, Essex by an average of 2% across eight weeks during summer 2009 and by 14% over eight weeks across November–December 2009. Both sets of figures significantly buck the national trend.
 
Using targeted advertising, digital and social media to [...]