Rocola are stylish shirts with a difference, a unique fabric technology makes them resistant to water based stains and iron free. 

Our brief was to generate positive brand awareness and drive retail sales. To create standout we commissioned an unusual and striking press pack - a shirt box containing a crisp white Rocola shirt plus bottles and sachets of liquids such as tea, coffee and red wine, with an invitation to ‘Drink Me, Spill Me’. The press kit was used to brief retailers and carefully selected media.

Launch coverage broke with a full page in the London Evening Standard, radio debate on 5 Live, a half a page in the Daily Mail and primetime TV coverage. A four-minute slot filmed on the streets of Glasgow show had the public throwing drinks at the shirt to see if it could stand up the strain (just click TV clip below to play)

Our campaign embraced a wide variety of consumer and trade media over an eighteen month period, generating a 1200% return on PR investment for the client and netting us ‘PR Campaign of the Week’ for creativity and effectiveness.

Rocola Shirts from Grappa on Vimeo.