Covent Garden Market is famous for its unique ambiance, combining shopping, leisure and street entertainment.

Despite being one of London’s landmarks, quality tourism was in decline. We were selected to raise awareness of the rich ‘offer’ to visitors, drive footfall and significantly increase press coverage.

Over an eighteen-month period, we put Covent Garden in the spotlight. As the press office, we orchestrated regional and international media tours to the capital with Visit London, arranged stunts to generate publicity and used our contacts to bring more celebrities to the Market.

We exploited seasonal PR opportunities to create reasons-to-visit; brought together retailers in Covent Garden to establish special offers and promotions to drive footfall at quiet times in the year; and achieved advertising value equivalent media coverage worth on average the equivalent of twenty times the PR spend over the campaign.